Landing Page vs Website: Stop Asking the Wrong Question

Most founders ask me: "Do I need a website or just a landing page?"

Wrong question.

Right question: "What am I trying to accomplish right now?"

The Decision Framework

You Need a LANDING PAGE When:

• Testing new product ideas before building full sites

• Running paid ads to convert one specific offer

• You have one clear goal: signups, demos, or purchases

• Pre-launch stage with limited time/budget

• Need to validate demand fast

Timeline: 7-10 days to build

Strategy: SPRINT - Test demand quickly

You Need a WEBSITE When:

• Multiple products or service lines to showcase

• Targeting enterprise customers who research extensively

• Building long-term brand credibility matters

• SEO strategy is critical for organic growth

• Existing customers need support resources

Timeline: 2-6 months to build

Strategy: MARATHON - Build lasting presence

The Rule Most Founders Miss

Start with landing page → Validate demand → Build website

Most founders skip straight to building expensive websites before proving anyone wants what they're selling.

Landing pages force you to focus on one promise to one audience. Websites let you get distracted by multiple messages.

The Real Talk

If you're pre-revenue or testing a new market, you don't need a website. You need proof people will pay for your solution.

Build the landing page. Run the ads. Get the data.

Then decide if you need the full website.

Speed beats perfection when you're validating ideas.

Let your site do the selling,

Namya

PS. Need help deciding which route makes sense for your business? Reply with your situation and I'll give you my honest take.