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  • Founders: Your "Get Started" CTA is killing conversions

Founders: Your "Get Started" CTA is killing conversions

Generic CTAs like “Get Started” or “Learn More” lose up to 60% of buyers at the finish line.

Author

Namya Khan
August 22, 2025

Weak CTAs like “Get Started” kill conversions. Here’s a 5-part formula you can copy today.

  1. What to do: “Book a [Y]-min call” • “Start your [X]-day trial” • “Get your [outcome] in [timeframe]”

  2. How to do it: “Takes 60 seconds” • Pick a time in 30 sec • Reply '[KEYWORD]

  3. When to do it (urgency): Only [X] left this week • Early bird ends Friday

  4. What they get: Get your [result] today • Unlock your [plan/resource]

  5. What happens next: “Next screen opens [editor/calendar/checkout]” • "We'll send [what] in [when]"

We’ve swapped CTAs like this on client sites and seen conversion jumps of 20–30%.

Let your site do the selling,

Namya

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